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2016 Mobile Ad Summit
Saturday
, 
July
 
30
 at 
7:00pm
 
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Reforming Fannie & Freddie: What can Congress do now?

Saturday
, 
July
 
30
 at 
7:00pm
 
RSVPs Closed
Text goes here
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Join us.

Fannie Mae and Freddie Mac continue to play a dominant role in America's housing market, in spite of the fact they have virtually no capital and have operated for almost eight years as wards of the state. Historically, their status as government-sponsored enterprises has let them run at unsafe leverage and bypass the regulatory controls applied to other large financial institutions. The taxpayers had to bail them out. Numerous reform proposals have come and gone, but Fannie and Freddie are still putting taxpayers at risk.

 

Join R Street and Rep. Mick Mulvaney, R-S.C., for a discussion of what firm and straightforward steps Congress can take now to put the GSEs on a better path. Rep. Mulvaney will discuss his proposed legislation, H.R. 4913, the Housing Finance Restructuring Act of 2016, which requires the GSEs to accumulate capital to protect against loss and sets prudent capital requirements. 

 

Rep. Mulvaney will be followed by a panel of experts examining the bill and the reforms Congress should pursue. Lunch will be served.

 

Speakers

Rep. Mick Mulvaney

South Carolina's Fifth Congressional District


Alex Pollock

R Street Institute


Michael Fratantoni

Mortgage Bankers Association


James K. Glassman

American Enterprise Institute

.

Jim Parrott

Urban Institute & Falling Creek Advisors

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About R Street

The R Street Institute is a non-profit, non-partisan, public policy research organization. Our mission is to engage in policy research and outreach to promote free markets and limited, effective government. In addition to our D.C. headquarters, we have offices in Florida, Texas, California, Alabama, and Ohio. 

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